Oct 22, 19
Ehis Makes Change Happen, by Omagbitse Barrow
Getting the Sales Team at Valbrew, a Makurdi based brewer in Nigeria to adopt and implement the new Trade Marketing Program after a series of lay-offs by the new investors from Chile is an up-hill task even for the bright and brainy Ehis.
Oct 15, 19
From Shredding to Performance Improvement, by Omagbitse Barrow
Amaka has just been appointed the Head of Human Resources at Marula Pensions and she has an up-hill task facing her- filling the very big shoes of her predecessor and more importantly, creating a better culture and performance at their mid-sized PFA.
Sep 17, 19
Working with Personalities, by Omagbitse Barrow
When working with people, you will no doubt find that sometimes you get along well with certain people, and not so well with others. Social psychologists believe that in most cases, it’s not about the people being “good” or “bad”, rather it is about how well you are able to cope with th..
Jul 26, 19
Understanding Taxes and Taxation, by Omagbitse Barrow
The American expression about the certainty of death and taxes is increasingly becoming a reality in most countries and economies of the world today. Businesses as the engine of economic growth are expected to fuel this growth through their payment of taxes amongst others.
Jul 24, 19
Strategic Marketing Techniques, by Omagbitse Barrow
As a sales leader or business owner you must recognize that there is no one-size fits all approach to marketing. Rather you should explore and tap into various approaches to marketing that may suit the specific needs of your products and/or customers.
Jul 24, 19
Managing Customer Experience, by Omagbitse Barrow
One of the ways to ensure that you are able to continuously attract and retain customers in your business is by paying attention to managing your customers’ experience. The way your customers experience your products and services is an integral part of the product or service itself.
Jul 17, 19
Implementing a Sales Process, by Omagbitse Barrow
For your selling efforts to yield sustainable results and move from being a “game of numbers” i.e. speak to xxx prospects and achieve yy sales, you must imbibe the discipline of having a sales process – a sales process consists of the various methodical steps that you and your sales profess..
Jul 10, 19
Crafting your Unique Selling Proposition, by Omagbitse Barrow
As a business owner or sales professional, you will get many opportunities ranging from small-talk at a social function, one-on-one meetings to larger group presentations to tell potential clients about your business and the products/services that you offer. To take advantage of every opportunity..