Jul 24, 19
Strategic Marketing Techniques, by Omagbitse Barrow
As a sales leader or business owner you must recognize that there is no one-size fits all approach to marketing. Rather you should explore and tap into various approaches to marketing that may suit the specific needs of your products and/or customers.
Jul 24, 19
Managing Customer Experience, by Omagbitse Barrow
One of the ways to ensure that you are able to continuously attract and retain customers in your business is by paying attention to managing your customers’ experience. The way your customers experience your products and services is an integral part of the product or service itself.
Jul 17, 19
Implementing a Sales Process, by Omagbitse Barrow
For your selling efforts to yield sustainable results and move from being a “game of numbers” i.e. speak to xxx prospects and achieve yy sales, you must imbibe the discipline of having a sales process – a sales process consists of the various methodical steps that you and your sales profess..
Jul 10, 19
Crafting your Unique Selling Proposition, by Omagbitse Barrow
As a business owner or sales professional, you will get many opportunities ranging from small-talk at a social function, one-on-one meetings to larger group presentations to tell potential clients about your business and the products/services that you offer. To take advantage of every opportunity..
Jul 05, 19
Managing Your Energy, by Omagbitse Barrow
One of the areas of personal effectiveness that receives a lot of attention is “time management”. We learn to prioritize, avoid procrastination and use to-do lists and calendars to manage our activities and tasks. If you have experience using all of these time management tools, you may find t..
Jul 03, 19
Selling Consultatively, by Omagbitse Barrow
Traditional selling techniques focus a lot on reaching out to as many people as possible with your sales pitch and working the “average”. Assuming that for example if you reach out to 100 people, and an average of 10 people respond, you may be able to close 5 sales. This high- pressure approa..
Jun 27, 19
The Triangle of Career Success, by Omagbitse Barrow
One of the reasons why people working in organizations fail to achieve their performance benchmarks and add value the way they should is that most people are square pegs desperately trying to fit into round holes. In fact, some will argue that this phenomenon of “square pegs in round holes” i..
Jun 26, 19
Implementing Your Innovative Solutions, by Omagbitse Barrow
Creativity and innovation only truly happen when the ideas are transformed into workable solutions, implemented and add value. To achieve this innovation teams need the discipline of execution. Having ideas is great but without disciplined execution, all of your ideas will translate to less value..